Chris Caesar

Imagine waking up one morning to realize that half your clients’ websites had suddenly gone dark, with no security patches, support, or quick means of resolving issues. With the Drupal 7 end of life (EOL) quickly approaching, that kind of “doomsday” scenario may well become a reality for agencies caught unprepared.

Typically speaking, in nearly every context, keeping one’s head attached is seen as a smart move. And losing it? Well. That’s almost never good. However, new trends in ecommerce may well turn this sort of thinking on its — you guessed it — head.

In marketing, communication is everything — much like the proverbial tree in the forest, your customers won’t hear a peep from your marketing campaigns if they aren’t around to see or hear it. It’s why they’re called “touchpoints,” after all: interactivity is key.

When it comes to AI, here’s the real $184 billion question: What specific applications can companies tap into, today, that might unlock that immense value for their own organizations?

You talk to your friends with it. And your family. And sometimes, even your boss. So, why not your customers?

If you work for a digital agency, you know that no two clients—or their websites—are alike. And making sure every site consistently hits the mark is no small task.

From Ancient Greeks haggling face-to-face in the Agora marketplace to customers tweeting for a refund, it’s clear that communication is a timeless, central element of any relationship between a business and its customers — even if its nature is always changing.

Collect customer feedback? That’s a great start! But if you’re like many companies who listen to customers, it’s probably not enough.